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7 Rules Of SEO To Improve Website Ranking at Google
For internet business, Everything starts with website ranking at search engines and more better i should say website ranking at google, because google owns more then the 90% of search engine market. If a website somehow able to get good SERP ranking at google then a millions of dollar earning is quite a easy thing, but at the same time if a website is not able to do that, then a 1 dollar business is also quite a hard work. Their are number of factors which influence the ranking of website at search engines. Some of the factors are not even known by anybody because search engine companies keep them secrete to produce the quality of SERP. The Webhobs Hosting Services listing all the known and unknown factors which are influencing the website ranking at Search engines.
- 1. The Structure Of Website
- a. Create The Structural Website
I found a number of websites which have almost zero back links but still getting a lot of visitors from search engines. Some of the SEO companies tells that the good SERP Ranking is all about back links. Here i want you to know that, Yes it about back links, but it is not all about back links. I don't know a single website which have bad website structure and still performing good at SERP. However it is not enough to rank good, but it is required to rank good. The structural website contains these two things:-
The website which pass following checkpoints can be considered as the structural website:-
- Their should not be any dead end at website
- The website should be easy to navigate
- Their Must not be any broken link at website
After creating the website structure, We needs to describe the website structure to the search engine robots. At the time when robots visit the website, they look at following things:-
- The robots.txt file, which instruct to the search engine that whether it is allow or not to crawl the website. The file also contains the location of sitemap.
- The sitemap.xml file, which describe the way of crawling to the robots.
It is the most important influencing factor of website ranking that is ignored by the web developers. If a developer don't create a web page in right structure, I can guarantee that the particular website will never perform good at SERP ranking. Now let me first describe you that what is the right structure of web page. The answer of the question is quite simple, and that is:-
The web page structure must be same as the topic structure of any book or a answer structure of question at exam paper.
Let me give you an example of the right page structure by proving you the structure of this web page:-
13 Rules Of SEO To Improve SERP Ranking
Description of this heading
Structure Of The Web Page
Description of this particular factor
The Second Factor
Description of the second factor
- ..... ..... .....
The Third Factor
Description of the third factor
If you will follow above two steps then the search engine will be able to crawl your website perfectly. Now the next point is the uniqueness of your content. Here i want you to suggest that never copy the content from any website, not even the single sentence. If you have any content at your website which is copied one then don't even dare to think that search engine will rank you good.
A web page content must be grammatically error free. A error free content is good for website visitors as well as for robots to provide better understanding of content. Their must not be any spelling mistakes in words. We should also taken care that the sentence must be grammatically correct.
The Microdata provides the information of particular web page or complete website to the search engine that what it is all about. Let me give you an example of pizza shop a florida. The pizza shop website must contain the following microdata.
Many people ask that, how to write the content, to rank better at google. Look it's google responsibility to crawl and index your web pages, not your one. You don't even need to think about google, you just need to think about your visitors. Optimize the content in a manner which helps your visitors to find the required one.
I think the whole world of SEO talking about the back links generation. Let me be very clear on that, if back links don't have the quality, then your website may lose the existing ranking also. The Quality of back links depends on the link juice passed by a particular link. I have some key point that will help you to achieve quality links towards your website.
Their should be balance of follow and no follow links. It's always look suspicious when you have 1000 follow link and 3 no follow link
Try to achieve links from high authority websites rather then spammy website. Now to find that which website is good enough to get the back link, firstly find the domain authority of website at SEOMOZ, if it's more then 50. Now find the ALEXA rank of the same website, if it's less then 120000 then it's good enough to get the link back at your website. Never try to buy the links from any SEO company, get them manually.